Bing vs Google

Posted on 13 July 2011   pages

I have always been a Google fan and I rarely use Bing, but for getting your product or services out there, I would use both. Bing is a little cheaper than Google for click ads and all new Microsoft computers have Bing as their default search engine. From experience Bing seems to get the click ads higher up than Google for less the price, however conversions are far less. It almost seems like Google searchers are potentially better buyers than Bing searchers.  Bing gets a lot more clicks than Google, but again, I don’t see much return. For people who are serious about getting their products or services out there, I would use both Bing and Google. Management is the key to any advertising campaign and tweaking is a must to keep the cost down. Obviously importing your Google campaign into Bing is easy, but the results are quite different.

I found this interesting site that will compare search results Bing and Google side by side.

Here is some more interesting information on the subject found here.

The search spat between Google and Bing has turned ugly, with Google employees dissing Microsoft in company blog posts and personal Twitter updates.

Bing allegedly copies some of Google’s obscure search results by collecting user’ click data through the Bing toolbar and “Suggested Sites” tool in Internet Explorer. Google bases its accusations on a “sting operation” in which engineers set up dummy search results based on nonsense words, and watched as Bing produced mostly duplicate results.

The revelation makes for a lively debate, but the back-and-forth between Google and Microsoft (at a search event on Tuesday, over Twitter and in blog posts) also reflects poorly on Google, the search juggernaut who surely has better things to do than slag on a competitor who has roughly 12 percent of the market (or 28 percent counting Yahoo).

Here are five reasons Google should keep its head down now that the facts are out:

Algorithm Isn’t Everything

Bing isn’t going to beat Google just because it allegedly cribbed some long-tail searches, just as Yahoo didn’t beat Google back when Google was powering Yahoo’s search engine. User experience is still the key, and Google can take comfort knowing it’s still the best in that regard.

Information Must Flow

As Daniel Eran Dilger points out, Google’s business is built on spitting back search results based on publicly-available data. In a way, that’s what Bing is doing by collecting Google’s search results based on user input. And besides, isn’t it hypocritical for Google to cry foul after shunning Facebook for locking down its own user data?

The Blow-By-Blow, However Fun to Watch, is a Distraction

Microsoft apparently co-sponsored an event on Tuesday about the future of search, attended by Google employees, but you’d be forgiven for not hearing much about it. We were all too fixated on the insults Google and Bing employees were hurling back and forth.

Google Has its Own Issues to Worry About

Google’s recently been fighting the perception that its search results are deteriorating, along with the reality that spam has been slightly increasing lately. Calling out Bing as a copycat isn’t going to make Google’s search results any better.

Google Can’t Do Anything About It

Danny Sullivan, who broke the news at Search Engine Land, notes that Bing is probably not breaking any laws by copying some of Google’s search results. So all Google can do is raise a big stink and hope to shame Microsoft into changing its ways. But Microsoft has no reason to stop now, because the damage to its reputation is already done.


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